8 Tips for Marketing Corporate Events on Social Media

Planning a corporate event is challenging enough. You need to set your objectives, have a budget, coordinate with vendors, and implement your plans on the event day. However, there’s also the challenge of getting the target audience to attend. Whether it’s a training, seminar, or product launch, you need an audience to participate to conclude that the event is a success.

Fortunately, nowadays, you can utilise various social media features when marketing events. Besides, effective corporate event management utilises available technological advancements for productivity and better results, so trying out social media for event marketing is a must.

In this article, we’ll discuss some tips for marketing corporate events on social media platforms.

1. Create a Clear Strategy

When it comes to marketing, the first step is to develop a clear strategy. Any content you post on social media should reflect the branding of the event. At the same time, posting on social media about the event drives ticket sales. However, your posts should be at the right time depending on the platform.

In addition, aside from the timing, you should also know how to make teasers, reminders, and a countdown, so that you can identify whether the most important post can have higher views than the regular ones.

2. Use a Branded Event Hashtag

Hashtags are still relevant, especially on social media. So, one of the things you should prepare before you start posting campaigns is a branded event hashtag. This allows you and other stakeholders to access the content for corporate event management, and the content posted by the attendees and the target audience.

When curating the best hashtag for social media posts, keep it short, easy to spell, and relevant, so that it’s easy to access. Additionally, don’t forget to encourage the target audience to use the hashtag whenever they post about the event.

3. Design Eye-Catching Visual Content

Most social media users are often after the visuals instead of the other aspects, so to promote your event, create high-quality videos, graphics, and stories that highlight the essential details, such as the event date, venue, programme, the scenes of the corporate event management, and teasers of the activities and special guests.

When creating visual designs, ensure that everything is consistent, and let the experts create them. If you don’t have an in-house team that can help create the posts, you can hire freelancers.

4. Work with Influencers and Speakers

Since you’re utilising social media, don’t forget to partner with influencers who have followers similar to your target audience. At the same time, invite speakers who also have a significant number of followers on social media.

When it comes to the campaigns, you can either provide the content or allow the influencers and speakers to do things the way they usually do. If you have more budget, you can invite them to the event, but online promotions will also suffice.

5. Utilise Paid Social Campaigns

Aside from partnering with influencers, you should also create social media campaigns from your own account. The campaigns should include the essential details of the event, including the purpose of the event itself.

Since you’re running a paid campaign, it should have all the essential information, and avoid making mistakes since it usually has a wider reach compared to the free posts.

6. Use Stories and Reels for Real-Time Updates

The audience appreciates updates every step of the way, and some ways to have them informed are by posting reels and stories. Since these forms of media a now becoming more popular, people can view them without getting bored. However, you have to capture their attention for a few seconds, so that they can click into your channel or account, and view more information about the event.

Aside from the information about the event, you can also have interactive posts, such as polls, Q&As, and sneak peeks of the preparations.

7. Engage with Your Audience

Your responsibility for corporate event management doesn’t end once the content has been posted. You also need to engage with your audience in case they have questions, suggestions, or comments about your posts. The more you engage, the higher the chance that your reach will widen.

If possible, assign a staff that can answer all the questions in the comment section of the posts, so that they can get a prompt reply.

8. Create a Post-Event Buzz

Posting and engaging on social media doesn’t end after the event. Instead, post some recap videos, highlights, photo albums, and other relevant information about how the event went. In addition, don’t forget to thank all the individuals and companies that made the event happen. Besides, it won’t be successful without them.

Final Thoughts

As part of corporate event management, marketing on social media is not just an option but a must. Since almost everyone is online, there may be no other way that they’ll be aware of the event you’re hosting. So, don’t hesitate to consider the tips listed in this article when promoting your event on social media.

ABOUT THE AUTHOR

Aliana Baraquio is a content writer for Pink Caviar Events Sydney, a full-service event management and decorative hire company located in Sydney. When she's not typing out blog posts, you can find her watching anime series or baking cupcakes.