Press Releases Help Brands Stay Relevant in 2025

For local lifestyle brand Saromben, staying visible isnt about being loud. Its about being clear, consistent, and credible. Thats why theyve continued to rely on one classic tool: the press release.

Even with social media, short videos, and influencer marketing dominating online spaces, press releases still help brands stand outand for good reason.

What Is a Press Release?

A press release is an official written statement issued by a company or brand. Its used to announce something important to the media and the public.

Some examples of what you might announce in a press release:

• A new product or service

• A company event

• A partnership or collaboration

• An award or achievement

• A major campaign launch

• A social impact or community initiative

The goal isnt to sell. Its to share news in a clear, structured way.

Why Use Press Releases in 2025?

In todays digital world, it might seem like press releases are outdated. But the opposite is true. Theyve simply evolved.

Heres why they still matter:

1. They Build Credibility

People trust whats published through media or professional platforms. A press release adds weight and legitimacy to your newsmuch more than a social post ever could.

2. They Improve SEO

When written and published well, press releases help your website rank higher in search engines. They contain keywords, links, and relevant brand mentions that Google notices.

3. They Attract Media Coverage

Journalists still rely on press releases to find stories. A clear, well-timed press release can earn you free exposure in blogs, news outlets, or podcasts.

4. They Create a Public Archive

Press releases live online, so future partners, customers, or investors can find your story even months after publication.

Saromben has successfully used press releases to introduce new product collections, announce artisan partnerships, and share social programs. Many of these stories were later picked up by lifestyle media, helping the brand grow organically.

How to Write a Press Release That Works

Writing a press release doesnt have to be difficult. It just needs to be clear and structured.

Heres a simple format to follow:

1. Headline

Keep it short and direct. Make sure it includes your brand or topic keyword.

Example:
Saromben Announces Collaboration with Local Weavers

2. Opening Paragraph

Start with the most important information:
Who is doing what, when, where, and why?

3. Main Content

Add background, details, or statistics. Explain what led to the announcement, how it connects to your mission, and what the public should know.

4. Quote

Include a quote from someone involveda founder, partner, or spokesperson. This adds authenticity and emotion.

This partnership helps us preserve local heritage while supporting women in rural areas, said Dira Ayuningtyas, Brand Manager at Saromben.

5. Boilerplate

This is a short About section that explains who you are.

Example:
Saromben is a lifestyle brand from Indonesia focused on ethical, handmade products. We work closely with local artisans to create fashion and home goods with purpose and culture.

6. Contact Information

Make sure to include an email and phone number in case media want to follow up.

Where to Publish Your Press Release

Publishing your release on your own blog or website is a good start. But if you want reach beyond your current followers, consider media platforms.

One platform thats helped Saromben connect with wider audiences is Portal Narasi.

Why Portal Narasi?

Portal Narasi is known for highlighting stories that have depthsocial impact, local culture, sustainability, and human connection.

When Saromben published a release on Portal Narasi about their eco-dyeing techniques, it reached a new audience of environmentally conscious readers. The article was shared, discussed, and even picked up by a regional magazine.

Platforms like Portal Narasi dont just post newsthey give it context. Thats exactly what growing brands need.

When Should You Send a Press Release?

You dont have to wait for something huge. Many brand moments are worth sharing if they show progress or purpose.

Here are great times to send a press release:

• Youre launching something new

• Youre entering a new market or opening a store

• Youre working with a new community or partner

• Youve achieved a milestone (1,000 customers, 5-year anniversary, etc.)

• Youre supporting a local cause

• Youve received recognition, funding, or media coverage

If your audience would care about it, so might the media.

Press Release + SEO = Long-Term Value

Besides gaining attention, press releases help boost long-term search visibility.

Heres how:

• Keyword usage: Include your brand name, product, and industry naturally.

• Backlinks: Link back to your product page or campaign.

• Metadata: Use SEO titles and descriptions if publishing on your own blog.

• Headings: Use clear subheadings so the text is easy to skim.

For Saromben, this has meant better ranking on search engines and continued traffic from releases published months ago.

Common Mistakes to Avoid

Even a great story can lose impact if the release is poorly done. Avoid these errors:

• Writing like an ad Press releases are meant to inform, not sell

• Using unclear or vague language Keep it simple

• Skipping the quote You lose the human element

• No contact info Journalists wont chase you

• Publishing without proofreading Small errors hurt credibility

Always ask: Would I read this if I werent part of the brand?

Final Thoughts

In 2025, the press release is more than just a formal announcement. Its a tool for credibility, visibility, and connection.

For growing businesses like Saromben, press releases offer a way to reach peoplenot just with products, but with purpose.

And when distributed through platforms like Portal Narasi, your message doesnt just appear in a feed. It becomes part of a story people care about.

So when your brand takes a meaningful step forward, dont just tell your followers.
Tell the worldwith a press release.