Transparency in Retail: How Window Display Boxes Drive Impulse Purchases

The retail industry has many brands competing to get noticed amongst the competition. A brand may have manufactured a good-quality product but may still not be getting sales. This may be due to the fact that people are not noticing the product from the company.

It is important for a business to market what it is selling and make the product be noticeable amongst the competition. Packaging is important here and when made right has the ability to stand out and let people know about your brand and product. A window boxes can be considered due to its transparency features.

The following discusses transparency in retail and how a window box can drive impulse purchases:

Highlights product

Customers may be more confident buying a product when they directly have a look at it. However when it is placed in a box that does not have a die-cut transparent window on it, this is difficult to do. Some customers may end up opening the box and spoiling the packaging. But if a brand places the product in a box that clearly shows it, customers will be pleased.

Products like certain cosmetics, candles, decorations, food items like cakes, etc. need packaging like this so that people can have a glimpse of the item. The attractive or tasty look of the product may draw people's attention to it and make them want to try it out.

Displaying the product so that its unique features are highlighted will make it appear more appealing. The window on the box needs to be made so that it is a certain size and shape allowing the amazing features of the product to be highlighted. For this a window patching machine is useful.

For instance a brand selling a decorative and delicious cake can include the transparent window in a position that shows the attractive look of it. Some people may want to explore the product further and therefore buy it.

Customers will even get the impression that the brand has nothing to hide when a product is placed in a transparent box like this.

Visually attractive box

Tuck top boxes with a transparent window on them that are well-designed can draw the attention of potential customers to them. Shoppers will be aware of the product as they will be able to notice it. This will encourage them to take a look at it through the transparent window and some may end up buying it.

The packaging design therefore needs to be appealing and able to stand out so that it makes people want to explore the packaging and product. The box should be designed so that the target audience can notice it easily amongst the competition.

For instance if you are selling a high-end cosmetic product in the box, you can place it in a rigid box and design it in a minimal way so that elegance can be suggested. Colors like gold, rose gold, black, may be added on the box to suggest sophistication. A packaging design like this attracts people to it as they get a good impression of the brand.

Educates people about product

A brand needs to convince people to buy what it is selling. Customers need to know what the product is so that they want to buy it. A transparent box will directly show the product to people.

On top of this a brand can include necessary details on the box which customers cannot know by simply looking at the product. The details will further let people know about the item so that they are confident to buy it.

For instance a brand selling a cake can include its ingredients and nutritional facts along with the flavor, warnings, etc. on the box so that customers know what they are buying. This transparency makes people trust the brand and want to buy from it.

Strong packaging

It is important that the product be protected even if it is being displayed through a transparent die-cut window. Only when customers see that the brand focuses on quality will they want to buy from it.

For this good-quality materials should be chosen to make the packaging so that it does not get damaged in any way before reaching the customer. The box can be made with cardboard, corrugated cardboard, paperboard, etc. On corrugated tuck top boxes the plastic film used to make the transparent window must be sturdy as well.

Strong packaging can convince people further that the product should be brought as a positive impression is given of it.

A window packaging is able to encourage impulse buying in the competitive retail industry. This is because the box shows customers that the brand focuses on transparency and is not hiding stuff from the customer. When people see the product directly they can be more convinced that it is the one they are looking for.