WooCommerce Product Listing Page: Improve Product Discovery with List & Grid Views

Business Apr 29, 2025 8 Add to Reading List

A product listing page is one of the most visited areas of any online store. It’s where potential customers explore your catalog, compare options, and decide what to buy. In WooCommerce, the default shop layout may work well for simple stores—but if you have a large inventory or need a better user experience, customizing the WooCommerce product listing page can significantly increase conversions.

By optimizing your product listing page with features like list/grid view toggle, product filters, search bar, and bulk order support, you can help users find what they want quickly and encourage more purchases.

This blog will walk you through the features and benefits of enhancing the WooCommerce product listing page, and how a plugin can make it easier to control the layout, improve navigation, and convert visitors into buyers.

Why Customize the WooCommerce Product Listing Page?

The default WooCommerce shop layout displays products in a uniform grid, which may not be suitable for every type of store. Customizing the listing page helps in:

Improving the user experience by offering different product views.
Helping bulk buyers or B2B customers make faster decisions.
Enhancing SEO with better-structured and organized pages.
Highlighting product features that might be overlooked in the default view.

Whether you sell tech products, fashion, groceries, or industrial equipment, tailoring your product listing layout can streamline shopping and reduce bounce rates.

Key Features of a Custom WooCommerce Product Listing Page Plugin

Let’s explore the most useful features you can add with a plugin designed to upgrade your WooCommerce shop page:

1. List and Grid View Toggle

Allow customers to switch between grid and list views with a simple toggle button. Some users prefer a visual layout (grid), while others prefer detailed information in a list format.

Grid View: Ideal for visual-heavy products like clothing, accessories, or furniture.
List View: Perfect for detailed comparisons—great for electronics, tools, or B2B orders.

Each layout can include product thumbnails, names, prices, SKUs, attributes, short descriptions, and add-to-cart buttons.

2. Display Additional Product Information

In list view, display more than just the product title and image. You can add:

SKU
Categories or tags
Short descriptions
Custom attributes
Availability/stock status
Ratings and reviews

This helps buyers compare products more efficiently without clicking into each one.

3. Bulk Add to Cart

Especially useful for wholesalers or bulk buyers—enable checkboxes beside products so users can add multiple items to their cart at once. Combined with quantity selectors, this feature reduces clicks and improves ordering efficiency.

4. Ajax Filters and Sorting

Use filters to allow shoppers to refine products by:

Category
Price range
Attributes (color, size, material)
Stock status
Ratings

These filters can update results in real time without reloading the page using Ajax.

5. Search Bar with Instant Results

Add a fast, predictive search bar at the top of your product listing page. Customers can type keywords, and matching products appear instantly—speeding up the shopping experience and reducing friction.

6. Shortcode Integration

You can display the customized product listing layout anywhere using shortcodes. This lets you create dedicated category landing pages or featured collections with their own filters, layouts, and sorting options.

7. Responsive and Mobile-Friendly Layout

A great product listing page adapts well to mobile devices. With more shoppers browsing on phones, your listing layout should work flawlessly across screen sizes.

8. Pagination, Infinite Scroll, and Load More

Choose between classic pagination, infinite scroll (loads products as the user scrolls), or a “Load More” button to display more products. This keeps the experience smooth and continuous.

How to Set Up a Custom Product Listing Page

Here’s how to implement these features using a WooCommerce Product Listing Page plugin:

Install and activate the plugin from your WordPress dashboard.
Go to the plugin settings to choose default layouts, enable the toggle button, configure which fields to show, and manage display options.
Customize list/grid templates to match your theme styles.
Add filters and Ajax controls with simple setup steps.
Use the provided shortcode to insert the layout on any page.

Most plugins let you control these settings globally or per category.

Who Can Benefit from a Custom Product Listing Page?

???? Retail Stores (Fashion, Electronics, Home Decor)

Let customers browse visually in grid view or read product specs in list view. Add size or color filters and encourage fast decisions with side-by-side comparisons.

???? Wholesale or B2B Shops

List view with bulk order checkboxes, SKU display, and quantity selectors help business buyers place large orders quickly.

???? Grocery or Multi-Vendor Marketplaces

Help shoppers find items faster with filters for brands, freshness, categories, or offers—while offering easy list/grid toggles.

Benefits of a Product Listing Page Plugin

✅ 1. Faster Navigation

Improve site usability and help customers find what they want in fewer clicks.

✅ 2. Higher Conversion Rates

When shoppers can compare and filter easily, they are more likely to complete purchases.

✅ 3. Improved Mobile Shopping Experience

Mobile-optimized layouts and filters make it easier for smartphone users to browse your catalog.

✅ 4. More Control for Store Admins

Choose what information to display and how it’s arranged—per category, product type, or customer role.

✅ 5. Better SEO

Organized product listing pages with structured data and smart layouts help search engines understand your content better.

Best Practices for Product Listing Optimization

Use clear, high-quality images for both views.
Highlight product features or benefits in the list view.
Keep filters relevant—don’t overwhelm with unnecessary options.
Enable sorting by popularity, price, and latest.
Regularly test layouts to see what your users prefer.

Final Thoughts

Your product listing page is the gateway to your store's inventory. If customers can’t find what they’re looking for—or if navigating your catalog feels like a chore—they’ll leave. Upgrading your WooCommerce product listing page with a flexible, user-friendly layout is one of the most powerful steps you can take to improve user experience and drive more sales.

A plugin that adds list and grid view toggle, filters, bulk add-to-cart, and instant search transforms a basic catalog into a professional, conversion-focused experience.